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True or false? When you standardize, you’re creating a single standard answer that has no variations.
True False
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January 26, 2021
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What are the five inbound principles?
Standardize, Contextualize, Optimize, Personalize, Empathize Standardize, Conceptualize, Optimize, Personalize, Empathize Standardize, Contextualize, Organize, Personalize, Empathize Standardize, Contextualize, Optimize, Prioritize, Empathize
January 26, 2021
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True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.
True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with.…
January 26, 2021
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Which of the following is NOT a reason to think of your business as a flywheel?
Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for an indefinite amount of time. Flywheels accelerate as you add…
January 26, 2021
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True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.
True False
January 26, 2021
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Who is responsible for delighting prospects and customers?
Services Marketing and Services Sales and Services Marketing, Sales, and Services
January 26, 2021
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Which of the following is a problem with thinking of your business as a funnel?
Movement through a funnel immediately stops when things stop flowing into the top of the funnel. The shape of a funnel doesn’t match the actual shape of a conversion chart.…
January 26, 2021
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What is the relationship between the inbound methodology and the concept of a flywheel?
The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is shown as a circle. It presents the flywheel that will drive your businesses…
January 26, 2021
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Fill in the blank: Your __________ is your strongest acquisition lever.
content library current customer base inbound tool stack sales-qualified leads
January 26, 2021
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Fill in the blank: The inbound methodology is a ____________.
Funnel Obelisk Flywheel Cyclone
January 26, 2021
