It’s easy to think of the website as a tool for the marketing team to acquire new leads, but the website is a tool that the entire company can use…

Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology. Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization…

True False

If you don’t first validate that the solution you built does, in-fact, solve users’ pain points and provide value, your team might waste time optimizing something users don’t care about in the…

Harvest. You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. Usability.…

The core foundational activities you need to do once you’ve built something new. The process of internal marketing within your company to showcase the new website and the impact it’s…

A single metric that provides focus for ideation and prioritization while also serving as a direct measure of the progress you make toward the current goal. Another name for business…

One Two Three Six None of these are correct

A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team. The branding and styling of the…

Theme, focus area, tactics Theme, tactics, focus area Theme, focus area, experiments Focus area, tactics, focus metric