goal consequence implication timeline

Make a list of the problems you help your customers solve and map your content to those problems –– then share relevant content. Have physical copies of your company’s content on your…

goal consequence implication timeline

Working with as many different kinds of people as possible. Trying to solve as many problems as you can for each prospect. Sharing all of the relevant information at the…

goal challenge plan timeline

Telling people how to solve their problems. Telling people what problems they should focus on. Providing people the insight and guidance they need at each step of the buyer’s journey.…

Avoiding automated processes and technology. Making sure your approach is empathetic and personable. Making sure your first meeting with a new prospect happens in-person. Involving as many different people from your…

After you’ve confirmed the buyer’s budget and authority When the buyer answers one of your calls or emails When the buyer confirms they’re interested in discussing a goal or challenge…

An action that triggers an automated email from your marketing automation platform. Anything that indicates that you could provide immediate value to someone. An action that indicates a prospect is…

Economic factors that make a customer ideal or not ideal Market segments that are ideal or not ideal to sell into Geographic locations that are ideal or not ideal to…