To help the buyer define their goals and challenges. To help the buyer understand the different ways they might address a goal or challenge. To convince the buyer to buy…

Contact inbound leads Introduce yourself to common connections Leave voicemails for your leads Offer your leads a product demo

Identifying a challenge they’re experiencing or an opportunity they want to pursue. Deciding on a budget for the next 12 months. Evaluating different approaches or methods available to help them…

To help the buyer define their goals and challenges. To help the buyer understand the different ways they might address a goal or challenge. To convince the buyer to buy…

Identifying a challenge they’re experiencing or an opportunity they want to pursue. Considering the pros and cons of using your solution. Evaluating different approaches or methods available to help them…

Help the buyer define their goals and challenges. Help the buyer understand the different ways they might address a goal or challenge. Convince the buyer to buy your product or…

Identifying a challenge they’re experiencing or an opportunity they want to pursue. Becoming aware of the ways your solution can help them. Evaluating different approaches or methods available to help…

True False

Make your best guess based on the reason you’re starting your company. Wait until you have at least 100 customers, and then interview 10 or 12 of them. Put a…

Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your…