94% 74% 77% 85%

Cross-sell Up-sell Resell All of the above

61% 46% 51% 34%

Flywheels store momentum. Flywheels represent a circular process rather than a linear one. Flywheels are able to stand unsupported for an indefinite amount of time. Flywheels accelerate as you add…

True False

goals first name information email address

becoming a trusted advisor to a prospect attracting prospects and customers through relevant and helpful content immediately adding value to a prospect’s buyer’s journey exceeding a prospect’s expectations in the…

Happy customers generate more customers through word-of-mouth recommendations. Word-of-mouth from unhappy customers can prevent potential customers from buying. Happy customers are more likely to become repeat customers. All of the…

True False

Personalize for impact. Energize for consistency. Synergize for gratuity. Empathize for perspective.