Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.”
“We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”
“We can’t add it. Too much traffic is comprised of unknown visitors.”
“We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”