You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

  • Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.
  • By using personalization, we won’t have to create any new content because the user will always see fresh information.
  • Personalization is important for our SEO strategy because it will help our content rank higher in search engine results.
  • If we use personalization, we’ll save money on paid advertising.

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