Which of the following is a problem with thinking of your business as a funnel?

  • Movement through a funnel immediately stops when things stop flowing into the top of the funnel.
  • The shape of a funnel doesn’t match the actual shape of a conversion chart.
  • There are many different kinds of funnels, each with its own shape.
  • When you pour liquid into a funnel, some of the liquid will stick to the sides of the funnel instead of coming out the bottom.

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