Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

  • Include two different language translations.
  • Edit the video ad to run in under five seconds.
  • Make the call-to-action audible and visible.
  • Re-purpose imagery and video assets.

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