Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
Viewers served relevant ads were five times more likely to write an online review of the business.
Viewers seeing relevant ads had larger transactions on average than those served generic ads.
Viewers can remember relevant ads twice as long as those aimed at generic audiences.