Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

  • Parse data, format files, and create reports
  • Upload data, match the data, and create audience lists
  • Create fields, file translation, and input customer roles
  • Categorize inputs, distribute values, and assign traits

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