What is one reason an advertiser would choose YouTube for action?

Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.