- Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.
- When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
- Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
- Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
- Hootsuite more accurately estimates the dollar value of a like, share, and retweet.