- Conversations fit into your inbound marketing strategy because you’re going to need to have one with your team now that you know what inbound is all about.
- Conversations are only for outbound marketers. Content and promotion is for inbound marketers.
- By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.
- By using channels that your buyers personas consider “trendy,” your brand maintains its reputation of being relevant and up to date.
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