How can social media monitoring inform your sales and product teams?

  • Your competitors’ marketing material can be copied and used for your own product or service.
  • Your product team can explain to customers exactly why they built that feature a certain way.
  • Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening.
  • Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer’s needs.

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