What do we mean when we say you should post an “80/20 mix” on social media?

20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.