- Shows the average number of days, ad clicks, and ad impressions it took users to convert.
- Shows how many conversions were received for each conversion action.
- All the conversions assisted by clicks, except for the last click for each keyword.
- Helps evaluate and optimize performance using the current attribution model.
- Campaigns report (4)
- Top Conversions report (2)
- Assisted Conversions report (3)
- Attribution Overview report (1)
