- It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.
- It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.
- It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”
- It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.