Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

It allows for more time to focus on strategy and creating customer experiences.
It’s an eﬃcient way to learn what account structures are being used by similar businesses.
It’s an automated solution to communicate with clients using faster response times.
It’s a practical way to automatically convert client briefs into fully functional account structures.