Robert’s about to start creating an HTML5 asset for his Google App campaign. According to HTML5 asset best practices, what should be included before the HTML5 ad plays?

  • A simplistic graphic of the app’s title, to help spark curiosity in potential users.
  • A list of bullet points highlighting the app’s key features.
  • An introduction screen, with clear instructions on how to engage with the ad.
  • A brief video clip showing a series of screenshots of what to expect from the app.

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