- Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days
- Users who’ve clicked an element of the ad and enter a store within 30 days and users who’ve watched 10 seconds of the ad and visit the store within 30 days
- Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days
- Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days