Exam Name: Display & Video 360 Certification Exam
Exam URL: https://skillshop.exceedlms.com/student/path/8636-display-video-360-certification-exam
No. of Questions: 74
- What environment supports proximity targeting?
- What are two ways to make bulk changes within Display & Video 360 campaigns?
- How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?
- What is required for creative approval?
- How can an advertiser be granted access to TrueView inventory?
- What step should be taken to track and secure a programmatic deal with a publisher?
- To send data from Campaign Manager to Display & Video 360, what initial step should be taken?
- To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?
- How would you add third-party verification to a creative when Campaign Manager is your ad server?
- Which environments and inventory sources cannot run within a single line item?
- Which two views show the revenue and conversion metrics for line items? (select two)
- What step would an advertiser take to target a list of email addresses?
- Which ad format supports pre-bid verification with Integral Ad Science?
- Where can a preferred deal be assigned?
- What is one way to control ad frequencies across multiple insertion orders?
- What report can identify when a campaign overspent the budget?
- What report can help verify if pixels load correctly on a webpage?
- What report shows the number of unique users for a specific website?
- What step would be taken to verify that conversion pixels are implemented and load correctly?
- When creating a new TrueView campaign, how long should be allocated for creative review?
- What feature allows users to adjust fixed bids for different geographies or device types?
- What inventory sources allow for exclusive publisher partnerships?
- What data cannot be evaluated with a Standard or General performance report?
- What is the correct Display & Video 360 account hierarchy?
- What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?
- How can a profit margin be applied to the revenue metric?
- When is a “view” counted for TrueView campaigns?
- What format cannot share a frequency cap with other media formats?
- What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?
- To activate the creative approvals process for a new creative, what step must be taken?
- What hierarchy levels are required to permission and link a YouTube channel to run TrueView?
- What line items are impacted by insertion order default targeting?
- For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?
- How can a site be blacklisted from an advertiser’s media buys?
- When users make changes to a line item or insertion order, where are those changes displayed?
- What insertion order settings must be set before a campaign can go live?
- How can a creative be submitted for audit after it’s been rejected and fixed?
- What does an audit status of “Pending, servable” mean?
- Which two settings can be edited in Campaign Settings? (select two)
- To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)
- What steps should be taken at the Advertiser level to run TrueView?
- What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?
- How is the daily budget calculated for an insertion order with Flight Even pacing?
- What are two ways to check why a private deal is not running? (select two)
- What step should be taken to view performance data for targeted audience segments?
- How are line items affected when a user edits the default targeting for insertion orders?
- Where can an advertiser set their campaign goal?
- What timezone is applied to inline charts and metrics data?
- How can a campaign be activated after creating it?
- Which ad formats cannot be assigned to a single line item? (select two)
- Which campaign setting impacts how the associated insertion orders deliver?
- When creating new video line items, what are two execution methods that save time? (select two)
- Which two objectives can be selected as a campaign goal? (select two)
- When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?
- What are two ways to troubleshoot a non-spending line item? (select two)
- Which three settings could prevent deals from meeting their ad-serving goals? (select three)
- How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
- What step should be taken to determine which creatives had the lowest eCPM over the last month?
- At what levels can pacing be set?
- What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?
- What are two Google Audiences? (select two)
- What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?
- What ad format cannot run with Even pacing set on the insertion order?
- What is the difference between Programmatic Guaranteed deals and preferred deals?
- How are creatives assigned to a line item?
- How can a group of URLs be excluded across advertisers?
- What is the result of using a VPAID tag instead of a VAST tag when running video ads?
- What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?
- Which exchanges have their own creative audit process?
- To duplicate a line item, what steps must be taken?
- Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)
- What percentage of the daily budget is applied when using “Ahead” pacing?
- Where are video ads hosted for a TrueView campaign?
- Which two insertion order and line item settings are required? (select two)
