Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What’s an advantage of using these optional path fields?

  • To give users an idea of the content they’ll see upon clicking the ad
  • To give users more options over which landing page they want to navigate to
  • To match an appropriate landing page with the search term that triggered the ad
  • To allow the Google Ads system to anticipate what content is present on the landing page

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