How can social media listening increase customer advocacy?

Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.
Responding only to negative social posts with helpful, knowledgeable responses shows that you care.
Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.
Responding to a social post within one hour shows that your company is full of social- savvy whipper snappers.