- Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
- Build relevance by creating backlinks. Build authority by using keywords throughout your content.
- Build relevance by telling people about your content so that they can find it and link to it. Build authority by creating high-quality content people want to read.
- Build relevance by adding alt text to your images. Build authority by starting a topic cluster.