If a contact downloads your newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best next step to continue the conversation with this contact?

  • Send an email to schedule a demo call with your sales rep.
  • Send a follow-up piece of content that builds off that subject.
  • Send 2-3 pieces of content that encompass how to build a complete email strategy.
  • Don’t send anything yet, wait for them to reach back out.

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