Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?

  • A directional mindset the team should use to think through building and optimizing the website. It’s used to help direct and focus the team.
  • The branding and styling of the new website, which is often compared to competitors’ websites.
  • A process used to audit the existing website and find different search engine optimization opportunities.
  • A process that dictates the capacity and speed the team uses to execute action items during sprint cycles.

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