Exam Name: SEMrush PPC Fundamentals Exam
Exam URL: https://www.semrush.com/academy/exams/ppc-fundamentals-exam
- How do you get charged with PPC?
- Which is not true about display advertising?
- True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.
- Which part of the sales funnel has the most users?
- Which step in the decision making funnel do most people fit in.
- What does tracking performance down a sales funnel enable you to do? Choose 3 answers.
- More sales copy helps sell to users that are:
- How do you get more meaningful statistics without spending more money? Choose 3 correct answers.
- With search advertising, what are advertisers competing with each other for?
- Google Ads hierarchy, from largest to smallest, is:
- What are Google Search Partners?
- The negative exact keyword ‘-[beach chair]’ will exclude the following search term:
- Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.
- Which two statements are not true about Google Ads Keyword planner?
- True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.
- What is the primary metric for determining a winning ad?
- What does PLA stand for?
- True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule.
- Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.
- True or false? Frequency capping sets limits on how many times the same person can see an ad.
- How many ad sizes are there on the GDN?
- Which example of display targeting is not one that targets users by content?
- Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.
- Ads for Universal App Campaigns are created:
- True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.
- How much budget should you set when launching your universal app campaigns?
- If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?
- Which is not an example of a dimension?
- Conversion optimizer works by:
- True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.
- True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.
- When you have dedicated landing pages, who is the home page meant to serve?
- Which is not a consequence of the situation when you don’t bid on your brand name?
- Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.
- How should Remarketing lists be segmented? Choose two options.
