Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help store owners meet this

Local inventory ads provide customers with alternative products that match the criteria.
Local inventory ads lets local shoppers know that the store has the items they’re looking for.
Local inventory ads direct shoppers to better prices for the same products in your ads.
Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers).