What does an “execution channel” represent in the Planning process?

  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
  • The act of sending an RFP to begin the negotiation process with the publisher
  • An area to enter the user’s objectives, budget, and start and end dates

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