Which of the following best describes a buyer persona?

A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market
An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams
A list of demographic information that correlates with an interest in buying your product
A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation