William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.)

Machine learning lets William spend more time on marketing strategy than campaign details.
Machine learning handles client communication, giving William more time to tweak campaigns.
Machine learning can provide reporting insights, so William can skip performance analysis.
Machine learning frees more time for William to build client relationships.