Exam Name: Yandex Direct Certification
Exam URL: https://yandex.com/adv/expert/exam/direct-en
No. of Questions: 112
- What can advertisers use the Yandex Advertising Network for?
- Let’s say you own a restaurant in a business centre. Your goal is to attract as many employees of this business centre as possible. What can you do to reach this goal?
- What does the ‘Coverage’ field in the Yandex.Audience platform refer to?
- Which ad extensions are only available in the Yandex Advertising Network (not on Yandex Search)?
- Select the correct statement about Image ads.
- Does the CTR for Relevant Keywords affect the CTR of the original keywords?
- John wants to use a geo-based segment that Jane created in her Yandex.Audience account. Can John use Jane’s segment?
- If an ad’s CPC is lower than the minimum search CPC, can the ad appear anywhere else? Choose the most complete answer.
- An advertiser wants to create a segment based on his own CRM data, but decided to hash his data out of concern for its security. How can he do this?
- Can you know in advance if a Yandex.Audience segment will work well as a Look-alike segment?
- Does the CTR of ads in ad networks affect CPC on Yandex Search?
- An online store wants to offer a discount to previous customers. How can they target this audience?
- Choose the correct ending for the statement: Yandex only considers an impression valid if…
- What is an extended ad title? Select the fullest answer.
- At what level in Yandex.Direct can you set geotargeting?
- Which of these recommendations will raise the ad’s CTR?
- An advertiser wants to increase the CTR of her ad without raising her bids. What would you recommend that she do?
- Which ad extensions can appear on Yandex Search? Select the fullest answer.
- Which types of data can advertisers use to create a Yandex.Audience segment? Select the fullest answer.
- Where can you add text using templates?
- What can ad templates help advertisers do?
- At what level in Yandex.Direct can you set time targeting?
- Keyword: Buy a fast car. Which search queries will trigger the ad? Select two correct answers.
- Keyword: “Moscow Oslo tickets” (including quotation marks). Which search query will trigger this ad?
- You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?
- An online sports nutrition shop wants to find new loyal clients with the same purchasing power as their current clients. How can they do this?
- While viewing an ad, a user clicked on a sitelink and visited the advertiser’s site, returned to the tab with the search results and clicked once more, this time on the main link. How many clicks will the advertiser pay for?
- An ad has three sitelinks. A user clicks on the main link and a couple sitelinks. How many clicks will the advertiser pay for, and how will their prices vary?
- An ad group has only mobile ads in it. Which ads will appear on desktop devices?
- When does an ad appear with callouts?
- An advertiser created a mobile ad and a desktop ad in one ad group. The CTR of the desktop ad is higher than the mobile ad. Which ad will be chosen for impressions on smartphones?
- Keyword: concert tickets. Which search query will NOT trigger this ad? Select two correct answers.
- Keyword: discount coupon. Negative keyword (including quotation marks): “coupons for discount.” Which search query will NOT trigger this ad?
- A user is looking for bus tickets from Moscow to Riga. Which keyword correctly takes the direction of the trip into account?
- Keyword: buy an apartment +in Moscow. The plus operator is applied. Which search queries will trigger this ad? Select three correct answers.
- Keyword: Sell a house. Which of these search queries will trigger this ad? Select two correct answers.
- Keyword: !sell a smartphone. The exclamation mark operator is applied. Which search queries will trigger this ad? Select two correct answers.
- How can you exclude impressions for specific keywords in a campaign with Dynamic ads?
- What can be used as a data source for Dynamic ads? Choose the most complete answer.
- Which actions can you carry out in Direct Commander?
- How can you prevent Session Replay from recording user actions in specific fields where users enter data?
- How can you upload multiple ad groups into Yandex.Direct? Select the most complete answer.
- Which file formats can be imported into Direct Commander?
- Which file formats can be exported from Direct Commander?
- Choose the best ending for this sentence: If you delete a goal in Yandex.Metrica, the statistics gathered for that goal…
- How does a goal differ from a segment?
- Does Session Replay record passwords entered by site visitors?
- Session Replay is disabled in the tag settings. The owner of the tag enables Session Replay to begin collecting data for the whole site. Does he need to reinstall the tag on his site?
- Look at the Click map in the screenshot. Which link got the most clicks in the period selected?
- Look at the Click map in the screenshot. Which link got the fewest clicks in the period selected?
- Which option in Yandex.Direct becomes available once Yandex.Metrica is connected?
- Choose the best ending for this sentence: When changing or deleting a goal, the Yandex.Metrica tag …
- How are retargeting lists used in Yandex.Direct?
- What happens if there is overlap between different retargeting criteria?
- Why are there more visits from Yandex.Direct in the “Ad systems” report than in reports in Yandex.Direct?
- What happens if an ad has both keyword and retargeting criteria? Select the most complete answer.
- Which retargeting types are available for Text & Image ads? Select the most complete answer.
- For which of these business types are there limitations for retargeting or targeting by interests?
- What advice would you give to the owner of a website whose visitors add items to their cart but do not place orders?
- What do you need to do to use retargeting in Yandex.Direct? Select the most complete answer.
- Your client, SuperAirPlus, is a flight metasearch site. Can your client use competitors’ brand names in their keywords and ad texts?
- How are ads sorted on the “All ads” page?
- A large online store selling household appliances plans to sell heaters. The managers want to maintain a certain ROI. Which of the automatic strategies is best in this case?
- What steps are necessary to start tracking sales values in Yandex.Metrica?
- Choose the best ending for this sentence: A Yandex.Metrica tag must be installed on…
- Which Yandex.Metrica report can help you assess keywords’ performance in your ad campaigns?
- Which Yandex.Metrica report can show you data for search queries that brought users from Yandex.Direct?
- What can be used to create retargeting lists?
- Which types of retargeting are available in Yandex.Direct?
- Choose the best example of an ideal user for retargeting.
- Ad text in English: “Buy red sofas online.” Geotargeting: Russia. Which changes need to be made in order to pass moderation?
- Ad text: “Looking for natural oils for your hair? Order Olive Hair Oil directly from Greece for 15 EUR.” Geotargeting: Moscow and Saint Petersburg. Will this ad pass moderation?
- An advertiser’s main goal is to maintain or increase profit from his investment in online advertising. Which strategy would you recommend?
- Where do ads in Yandex.Direct appear by default?
- Ad text: “The lowest prices for Moscow-Paris flights. Only buy from us!” Which changes need to be made in order to pass moderation?
- Which factors do bid forecasts depend on?
- In which order do ads appear in the Premium Placement block?
- Which strategy allows advertisers to set a daily budget limit?
- Positive bid adjustments are set for users from Moscow (geo), for men aged 25-34 (demographic), and for smartphones (device type). A 26 year old man from Saint Petersburg visits the search results page from his smartphone. Which bid adjustments apply?
- An advertiser’s goal is to receive orders through the site and pay for them no more than a certain amount. Which strategy would be best for this advertiser?
- Which of these advertisers can benefit most from using Smart banners?
- How can you create an ad group with Search banners?
- Where can Search banners appear?
- An advertiser wants to increase the reach of his ad campaign without exceeding his monthly budget. Which strategy will best help him reach this goal?
- On which sites can Smart banners appear?
- At the campaign level, a negative bid adjustment is set for women 45+ in age, but a positive bid adjustment is set for them at the ad group level. Which bid adjustment will apply?
- Over what period will Yandex.Direct try to spend the amount specified in the Weekly Budget strategy?
- On which sites can Text & Image ads appear?
- Smart banners can be generated:
- What will happen if an advertiser uses the same keyword list in a regular search campaign and a Search banner campaign?
- Which targeting types are available for Search banner campaigns?
- How do impressions for Search banners take place?
- Can geotargeting settings affect the CPC for an ad?
- An advertiser’s ad group has desktop ads but no mobile ads. What will appear on mobile devices?
- What does behavioral targeting in the Yandex Advertising Network take into account?
- How can Yandex.Audience be used in campaigns for ad networks?
- Which of the following can be used for retargeting?
- Can you use your company’s logo within a Text & Image ad?
- Keyword: stay +at lake Baikal. The plus sign operator is applied. Which one of these search queries will NOT trigger this ad?
- Keyword: buy a stroller. Which search query will NOT trigger this ad?
- Which ad extensions can you add to Dynamic ads? Select the most complete answer.
- Can a Dynamic ad campaign and a regular ad campaign work at the same time?
- Which tasks do Dynamic ads simplify for advertisers?
- On which sites can Dynamic ads appear?
- Which Yandex.Metrica report can show data for clicks remaining after antifraud checks in Yandex.Direct?
- Look at the screenshot below. What does it mean if a lightning bolt appears next to your campaign?
- Look at the screenshot below. What does it mean if a star appears next to a campaign?
- Look at the screenshot below. What does it mean if an error sign appears next to your campaign?
- Which ad elements are generated automatically in Dynamic ad campaigns? Choose the most complete answer.
- In what order do ads appear in blocks on the search results page?
- An advertiser has two search campaigns: regular and Dynamic ads. The regular campaign has the keyword “buy flowers,” and the same keyword was selected for the Dynamic campaign. Their combined CTR, bids and quality coefficients match. Which campaign’s ad will appear in search results?
- How do impressions and clicks for Relevant Keywords affect the CTR of the original keywords and CPC?
