- Allows you to bid based on a target return on ad spend
- Uses advanced machine learning to automatically optimize bids
- Is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget
- Helps you get more conversions by automatically modifying your manual bids already set
- Maximize Conversions Bidding (2)
- Enhanced CPC (4)
- Target ROAS Bidding (1)
- Maximize Click (3)