A framework used by the strategist when they’re planning during the continuous improvement stage. A step-by-step guide for auditing and identifying improvements on your website. A milestone-based approach for determining when to build new…

You should run as many sprint cycles as it takes to reach the predetermined focus metric goal of that focus area. The individual sprint cycles are not connected to the…

To reflect on your experiments to gain a deeper understanding of your users so you can make smarter decisions and drive more value in the next sprint cycle. To interview…

True False

Running experiments is important for having a structured way to learn about your users and how the business can interact with them. Running experiments is important to be able to…

Improving the focus area selected by the strategist at the beginning of the cycle. Developing high-quality photos and videos. Filling out the fundamental assumptions chart. Talking to stakeholders about what to build…

To determine the most impactful action items to implement to get closer to the current focus metric goal. To get face time with the team and the stakeholders. To reflect…

“The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey,…

agile, real user data, high-impact items agile, stakeholder feedback, brand new pages waterfall, and analyze, new items fast-moving, data, new action items

True — this removes bottlenecks, allows your team to move faster, and keeps developers building interesting projects versus spending their time making small updates. True — marketers love to jump…