What is the goal of the “transfer” step in the sprint cycle?

  • To help teams improve their efforts by informing them of your user learnings, and vice versa.
  • To transfer inactive users to the archive as they are no longer engaged with your marketing.
  • To find complementary businesses and transfer links between websites to improve referral traffic and SEO authority.
  • To transfer onto a new software platform that’s a better fit for your needs.

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